What is the role of the Safari privacy features?

The role of Safari's privacy features primarily focuses on enhancing user privacy by implementing measures that prevent cross-site tracking and provide protection against phishing attempts. Cross-site tracking refers to the ability of advertisers and websites to track users' browsing behavior across different sites, which can lead to a loss of privacy as personal information is collected without users' consent.

Safari incorporates features like Intelligent Tracking Prevention, which uses machine learning to identify and block trackers from following users across the web. This significantly reduces the chances of unwanted advertisements and targeted marketing based on browsing history.

Additionally, phishing protection is crucial as it helps users avoid fraudulent websites that impersonate legitimate ones to steal personal information. By warning users about potentially harmful sites, Safari contributes to a safer online experience.

While conserving battery life, improving page load speeds, or providing advertisement blockers may contribute to the overall browsing experience, they do not specifically address the core purpose of Safari's privacy features. Therefore, the primary function of these features is to safeguard user privacy effectively.